Job Details

Name
Senior Integrated Planner
City
Rochester
State
NY, United States
Job ID
8034
Job Description

SUMMARY 

The Senior Integrated Planner works in partnership with the account team, and will be responsible for channel, and tactic research, and strategy, solutions planning and overall budget management (stewardship) of appointed initiatives. A senior planner works in collaboration with the account team and client to understand the business goals and objectives, in support of the recommended strategic approach. The Senior Integrated Planner works across functions to bring the strategy to life. A Senior Integrated Planner will be responsible for the following outcomes: 

  • Seamless collaboration with account to incorporate the communications strategy into a holistic plan, inclusive of paid, earned, shared and owned media, to deliver on client’s goals
  • Present and communicate Butler/Till solutions recommendations, across all capabilities, to the client in partnership with the account team
  • Recommend innovative channels, and tactics that ensure marketing campaigns reach the right target audience in the most effective way possible
  • Communicate and guide planning to the Channel Specialist team for execution
  • Convey strategic insights tied to business outcomes as part of the campaign reporting
  • Overall ownership of media budget management, and reporting

ESSENTIAL FUNCTIONS

  • Maintain a strong understanding of the client’s business, the consumer journey and the market landscape
  • Evaluate and provide recommendations for opportunities across the holistic plan
  • Develop strategic, outcome-based insights and cross-channel optimization recommendations 
  • Oversee the transition from the holistic plan to execution by the specialist team, including
    • Briefing the appropriate specialist team members to guide execution
    • Monitoring performance of solutions set, communicating necessary cross-channel optimizations to the specialist team
    • Pulling in specialists as SME support is needed to reinforce the approach, provide a capability POV or assist with client questions
  • Flowchart, or other solutions planning document, development/ management
  • Actively participate in client calls and onsite meetings as needed • Collaborate across functions on performance metrics and KPI’s
  • Manage plan revisions as appropriate
  • Delegate tasks and activities to the appropriate persons
  • Train, coach and mentor for employee development and advancement

QUALIFICATIONS

A Senior Integrated Planner must be a collaborator, resourceful, solution- oriented, multi-tasker with experience in a variety of digital and off-line marketing approaches. A Senior Integrated Planner works autonomously throughout the Enterprise with little direction from management. 

  • Bachelor’s Degree in Communication, Journalism, Public Relations, English, Marketing, or a related field 
  • Minimum of 5 years of experience in Integrated Planning 
  • Demonstrated excellent research and analytical thinking skills
  • Ability to think around problems
  • Excellent written and verbal skills
  • Strong presentation skills
  • Strong Project Management skills
  • Demonstrated ability to delegate
  • Required intermediate level use of Microsoft Office products, including Word, Excel, and PowerPoint

PREFERRED QUALIFICATIONS

  • Knowledge of Marketing Tech Stack and Analytics Platforms is a plus
  • Preferred use of Microsoft Power BI, Project Management tools, Media buying programs and research tools

CORE COMPETENCIES

  • CUSTOMER FOCUSED: seeking to understand client business challenges/needs and delivering continuous value to our clients
  • EXTREMELY COLLABORATIVE: working with teams and across the organization with ease
  • HIGHLY AGILE: able to continuously learn and quickly adapt to changing circumstance
  • RESULTS DRIVEN
  • DISCIPLINED
 
Aleron companies (Broadleaf Results and TalentRISE) are Equal Employment Opportunity and Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

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