Job Details

Associate Marketing Manager
WI, United States
Job ID
Job Description

The Associate Product Manager (Associate Marketing Manager) role will strategically develop and drive strategy for a given market space in conjunction with Market Segment Leadership. This role is responsible for profit/financial performance for given space, including a fundamental understanding of business economics (pricing, cost, production and leverage points) and product portfolio (specs, differentiation, production processes, manufacturing plants/assets).  
  • Strategy- In conjunction with Market Leadership
  • Develop and drive short, medium and long term strategy for the business including:
    • Innovation/product pipeline
    • Customer targets
    • Financial objectives
    • Differentiation/Value Proposition
    • Competition
  • Strategy will be calibrated with overall BNA opportunities and provide clear feedback on appropriate resource loading and growth expectations
  • Strategy will be defined at both product, market and customer levels and aligned to market and customer segmentation models
  • Develop tactical plan with clear details on how strategy will be realized
  • Develop customer relationships
  • Support new capital initiatives and support of data presentations
  • Solid understanding of Global capabilities and Global trends
  • Business Support- In conjunction with Market Leadership
  • Understands and can clearly articulate the brand
  • Participate in regular customer interactions at the customer location
  • Manage processes, business support systems, data validity and accuracy across tools (KMS, BCS, stage gate, concessions etc.)
  • Champion strategy and support across functions and Market Segment to ensure that action is taken in support of BNA
  • Development of value proposition/selling support materials (collaboratively with sales, BI & Pricing Development)
  • Develop and execute education and training as well as tools
  • Development Product-specific selling collateral (collaboratively with Marketing Communications)
  • Collaboration with Sales, Service, Ops and R&D to develop customer specific strategies/game plans and capacity needs
  • Lead preparation and planning for innovation sessions and customer specific relationships/growth initiatives
  • Provide a clear strategy and creating understanding of:
    • Commercial guidance on business we want and business we do not want.  Respond quickly to new opportunities with go/no go, providing decision rational to stakeholders
    • Customer/market needs & challenges
    • Consumer Insight and Retailer trends and challenges
    • Competitive landscapes and profit positions, trends, competitive product offerings
    • Bemis product portfolio and differentiation
    • Impact of Bemis, our products, and our performance on our customer and their economics
    • Pricing
  • Provide guidance to pricing teams on strategic pricing decisions, utilizing knowledge of market pricing and economic analysis of our own business.
  • Co-Develop and manage ongoing contract adherence and strategy in conjunction with Market Segment Leadership
  • Support proactive development of bid pricing and contract negotiation pricing/terms.  Drive both of these through BNA contracting process in collaboration with Pricing Development team w/ sufficient time for collaboration with all stakeholders, where appropriate.  Key accountabilities include:
  • Development of well-articulated and data supported BNA value proposition/differentiation, which is understood/communicated to customer well in advance of negotiations (collaboratively with Sales)
  • Pricing is developed based on strategic analysis of market intelligence, BNA financial objectives/economics and market pricing
  • Promotion
  • Recommend and support promotional activities and pipeline for products, based on strategy, including tradeshows and promotional materials
  • Lead and execute all aspects of business development strategy for new/emerging technologies or products
  • Develop and support industry relationships (OEM, trade associations, Universities etc.)
  • Product Portfolio and Innovation
  • Understand and apply knowledge of spec portfolio, working with R&D to manage to appropriate # of products, balancing operational efficiency/complexity vs. customer needs
  • Manage marketing due diligence as part of stage gate projects (M Reviews etc.)
  • Lead ‘flow’ of projects through commercialization, creating alignment across stakeholder in sales, R&D, Ops to improve speed to market
  • Identify innovation and consumer opportunities
  • Assist in new product development initiatives
  • Demonstrates and fosters Bemis Core Values
  • Define strategy and action plan for given market space resulting in optimized financial performance measure through ROS, Profit, Sales & Concession Management
  • Consistent demonstration of business support
  • Expense Management
  • Pricing
  • Promotion
  • Product Portfolio and Innovation
  • Commercial Orientation –  Execute on opportunities within given market space, with a focus on implementing improved profitability, looking beyond the number financials in making value-creating decisions, combining hard facts and personal insights.
  • Customer Impact -  Knows customer perspective and uses knowledge to anticipate customer requirements, understands how customer perceives their own business relative to competition and market and anticipates evolving customer and market needs and how the organization can address them.
  • Product/Market Knowledge-  Gain an understanding of basic materials (use, properties…) and the ability to articulate knowledge to external stakeholders. Proactively seeks increased knowledge in processes, technologies, materials, products, packaging machinery and market as it applies to given market space.
  • Collaboration and Influence-  Builds consensus and alignment around key objectives through verbal, written and presented materials resulting in successful outcomes Results Orientation-  Proactively resolves issues to achieve results on time
  • Interpersonal Effectiveness-  Listens to and considers others perspectives, needs, concerns and input when addressing critical issues and alerts others when affecting their work.  Leverages existing knowledge and organizational acumen to improve own performance.
  • Education - A four- year college degree is required with an emphasis on marketing, economics, business administration, finance, or chemical engineering preferred; an MBA is preferred
  • Experience -  3-5 plus years of commercial experience in flexible packaging or relevant area

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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