Job Details

Group Sales Manager - Sonesta Bee Cave
Bee Cave
Texas, United States
Job ID
Job Description
The Sales Manager (SM) executes the sales strategy of the hotel, as defined by the Director of Sales, to ensure that occupancy, average daily rate and market share goals are achieved. This includes creating and implementing specific account and/or segment-based sales strategies and tactical plans, growing existing accounts and generating new business in order to maximize revenue and profits, and to improve the hotels' performance in the marketplace. Production results will be monitored and adjusted to current market conditions to stay nimble and react advantageously to competitors. The SM will work directly with the DOS and the Regional leadership team to identify specific extended stay strategies and tactics to drive revenue according to the hotel’s seasonal demand

Job Description

The ideal candidate has a passion for building and motivating teams that achieve results. Sonesta managers are guest-focused (both internal and external), achievement-oriented leaders.

Job Description

  • Operational/Functional:
  • Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction.
  • Achieve budgeted revenues, sales goals, and maximize profitability within all areas of responsibility.
  • Participate in the preparation of the annual departmental operating budget, the hotel sales and marketing plan, the annual and monthly forecast, and other assigned financial plans which support the overall objectives of the hotel.
  • Develop a complete knowledge of company sales policies and SOP’s and ensure knowledge of and adherence to those policies by the sales team.
  • Develop and maintain market awareness to ensure ability to predict revenue opportunities, develop marketing plans and set new proactive strategies.
  • Prepare and present effective and persuasive presentations to prospective clients.
  • Maintain and develop networking opportunities through active participation in community and professional associations, activities and events.
  • Attend trade shows and major market events locally and nationally to promote new business and increase sales for the hotel. 
  • Promote teamwork and quality service through daily effective communication and coordination with other departments. 
  • Perform any other job-related duties as assigned.
  • Strategy and Planning:
  • Develop business plans, monitor the competition and market trends to maximize market share, guest satisfaction, profitability and employee engagement.
  • Engage with guests and customers, obtain feedback and ensure guest expectations are always met and exceeded.
  • Be a champion for the property by actively promoting the brand, being involved in the local community and building genuine and lasting relationship with local businesses, officials and various stakeholders.
  • Financial Management:
  • Achieve budgeted revenues, control labor and maximize profitability.
  • Work with Sales Team to develop a competitive pricing strategy to grow market share, occupancy, Rev/PAR and yield.
  • Leading with Passion
  • Responsible for ensuring success through the eyes of employees, guests, and owners.
  • Utilize and collaborate with resources across different departments and corporate office.
  • Capable of influencing employees to perform to their highest standard and establishing a trusting environment to enrich the culture.
  • Focus on the mission and well-being of the department, hotel, and company as a whole.
  • Lead by example and operate with integrity and respect.
  • Inspire your team to embrace and demonstrate our values and GUEST People Standards.

Additional Job Description

A candidate for this position must possess the following applicable knowledge, skills and abilities and be able to demonstrate and provide applicable examples to support his/her competency.

  • Excellent verbal and written communication skills.
  • Excellent interpersonal and customer service skills.
  • Excellent organizational skills and attention to detail.
  • Strong analytical and problem-solving skills.
  • Strong supervisory and leadership skills.
  • Ability to prioritize and organize work assignments.
  • Extensive knowledge of hotel and hospitality industry.
  • Delphi and Opera PMS experience a plus.
  • Proficient with Microsoft Office Suite or related software.

Expected Hours of Work
  • Must be flexible to work variable days of the week to include weekends and holidays.
  • Must be flexible to work variable shifts (days, nights, overnights).


  • Up to 10% travel may be required.

Education and Experience  

  • 5+ years of progressive experience in a hospitality or hotel Sales and Marketing setting. 

Preferred Education and Experience
  • Bachelor's degree in, Hospitality or related field preferred
  • Experience working with major hospitality brands preferred

*Sales Managers are hourly based off a salary


Sonesta recognizes that benefits play a vital role in helping ensure the health and financial security of employees and their families. We offer a variety of benefits to our employees including:

  • Medical, Dental and Vision Insurance
  • Health Savings Account with Company Match
  • 401(k) Retirement Plan with Company Match
  • Paid Vacation and Sick Days
  • Sonesta Hotel Discounts
  • Educational Assistance
  • Paid Parental Leave
  • Company Paid Life Insurance
  • Company Paid Short Term and Long Term Disability Insurance
  • Various Employee Perks and Discounts

Upon submitting your application, please ensure you complete a full application in addition to attaching a resume. Incomplete applications received will not be considered. 


Aleron companies (Broadleaf Results and TalentRISE) are Equal Employment Opportunity and Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

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